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Velaanmandi is a online-focused store offering food and related consumables produced from organic farming methods and certified organic according to organic farming standards.

Cultivating food the organic way is not as expensive or unviable as some make it out to be. Though it does cost the farmer more than the usual chemical-dependent methods, at the same time it should not also be priced out of the reach of the ordinary consumer.

Assuming that the ruling market prices for conventionally-grown food (read chemically-grown food) are fair, it is only correct that an organic farmer should receive at least a marginally higher price for his produce and his efforts, especially when consumers are aware that organic food is better than chemically-grown food in all respects, including taste, flavour and for their own health, besides that of the earth.

Another aspect of the organic food issue at least in India is a common problem faced by organic farmers : the lack of a ready market and often unremunerative prices for their produce. In many cases, the grower does not receive timely payments from middlemen including organic food traders. Interested buyers of organic food on the other hand, cannot find what they need, at least not at reasonable prices. Supplies are often erratic or unreliable and in some cases buyers are not even sure if the food they are buying is indeed organic.

Taking all the above into account, we, Velaanmandi, have started this initiative to supply organic food and food products in Chennai through our Online Store. This is an attempt to link growers and processors with buyers to ensure a fair price for growers and easier availability of a wide variety of organic food at reasonable prices for buyers.

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