Ruti Download

Ruti was founded in 2009 to change your relationship with your closet.

Weve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. Thats where Ruti comes in.

We have three rules for design:

It must be COOL.

You dont need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go.

It must be FLATTERING.

Our clothes are designed to flatter a woman over the age of 35 without making her look like shes trying too hard.

It must be PRACTICAL.

80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - its for the woman I daydream of being.

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