Model 47: A Startup Storybook

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How long are you going to procrastinate starting that business? You've been thinking about it for years. Have you scrawled that idea down on a napkin somewhere? Congratulations friend, you've already finished the first step of Model 47! A few years ago, the two of us embarked on the greatest journey of our lives, to understand how the modern entrepreneur uses technology--anywhere in the world, not just in Silicon Valley. We started in Lagos, Nigeria, working with 25 entrepreneurs building life-changing businesses. To our surprise, their biggest obstacle wasn't the tech! Rather it was how to truly to understand their customer's problem. How to solve that problem at a price customers would pay. How to spin the tale of their success. Working with these founders, we created and taught 30 business lessons to help turn their initial ideas into profitable businesses. After six months of teaching and learning, we extended our program to another set of entrepreneurs in East Africa, to understand a different market. On our first flight from Lagos to Nairobi, we began writing down the stories of those entrepreneurs, what had worked for them and what had not. In the days and months that followed, we refined that first outline 46 times--once for every business we have worked with. You're looking at the 47th iteration of the framework: Model 47. Whether you live in London or Liberia, San Francisco or Sao Paolo, Portland or Port Harcourt, if you want a no nonsense step-by-step guide to success, this book is for you. This is the year you can make your dream into a life-changing reality. Let's do this!

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